I have had the honor and good fortune in my 20-year career to coach and mentor women leaders in both my corporate role and now as a global entrepreneur.

These women have a lot in common.  They have a big vision and mission to make a meaningful impact and difference in the world.  They are inspiring, ambitious and accomplished.

Yet despite their achievements, I recognized that there was still something holding them back from experiencing even greater personal fulfillment and success. While working with my clients, I was initially perplexed as to why these otherwise successful women were still holding back from making the kind of income and impact that they truly desired.

Then I finally realized the key reason why women are not doing as well as they could be.  The key reason has to do with their self-confidence.

More specifically, despite their accomplishments, talents, and expertise, I have found that many women of all ages, educational backgrounds and income levels privately struggle with valuing themselves and their worth.

There is a definite connection between self-confidence and self-worth for women. In fact, this connection is a contributing factor as to why in the U.S. only a small percentage —12% of women-owned businesses— earn six-figures a year, while just under 2% of them generate seven-figures a year.

If this resonates for you and you recognize these feelings and patterns at some point within yourself and/or within your colleagues or clients, the good news is that there is a solution.

In this article, I am going to share with you the 3 secrets to help you own your worth so you can begin and continue to magnify your income, impact and success in your business with grace and ease.

These secrets are the same strategies I used initially for myself and then with my clients, which produced amazing results ranging from experiencing quantum leaps in income, confidence and impact to advancing to the next level of growth and success.

Now there are more than 3 secrets on this topic, which this brief article does not include.  That’s why I also created a special checklist gift for you on the Top 10 Secrets to Increasing Your Self-Worth and Net Worth as a Visionary Woman Entrepreneur.

To download your special gift, simply include your name and email address on the form below and the checklist will be instantly delivered to your Inbox (with no interruption while you read this article).




Let’s uncover the 3 secrets together in no particular order:

  1. The first secret to owning your worth is valuing yourself and what you do.

The truth is when you under value yourself and what you do others will also under value you.

When you value your services, others will value them too…And when you value your services, you’ll feel more comfortable charging what you’re worth.

  1. The second secret is to focus your expertise on a specific niche area and become an expert in that field or topic.

This is because when you are an expert, your credibility and confidence rises.  The value of your credibility and expertise also rises.  Then you have the ability to charge more.

  1. The third secret and one that I believe is the root to owning your worth is to actively transform the quality of your relationship with money.

What I mean by your “relationship with money” relates to your beliefs toward money, the emotional connection you feel (or don’t) toward money as well as which emotions the topic of money elicits for you.  And, of course, your confidence about creating money in your business and life at the speed and in the amounts that you truly want.

Therefore, the action of transforming the quality of your relationship with money is the foundation to increasing your self-confidence, owning your worth and achieving the financial prosperity and abundance you so richly desire and deserve.

So what about you, dear reader, which secret resonated for you the most? And what action can you take to incorporate these strategies in your business starting today?

I trust that this article has served you.  Remember there are 7 more secrets!  So be sure to download my special checklist gift for you on the Top 10 Secrets to Increasing Your Self-Worth and Net Worth as a Visionary Woman Entrepreneur.

Simply include your name and email address on the form and the checklist will be instantly delivered to your Inbox.




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Meriflor Toneatto, the Millionaire Difference Makers™ Mentor, is creator of the Millionaire Difference Makers™ Path for visionary women entrepreneurs.Meriflor Photo

She is a best-selling author of Money, Manifestation & Miracles: 8 Holistic Principles for Transforming Women’s Relationship with Money, and has been featured on television, radio, print and online.

She is a former executive who managed 8-figure public sector budgets that created major initiatives for social impact.

As CEO & Founder of her company Power With Soul, Meriflor combines her expertise on women’s relationship with money and her 15-year executive experience in leadership, business strategy and social impact for phenomenal results.

Meriflor is honored to serve women entrepreneurs who aspire to be global “difference makers” via a financially rich and successful business—leveraging money and business as a powerful force for good in the world.

She is a recipient of the prestigious Amethyst Award for Excellence and Outstanding Achievement from the Government of Ontario, Canada