As I have just learned, redesigning your website is a big undertaking. It requires a commitment in time, energy and money.
So how do you know if a website redesign is right for you? Here are four ways to know.
- Your website looks and is out-of-date – the internet is evolving so quickly every day. Keeping up and being current with new Google updates can be a task. As a business owner, your website is your calling card to the world, so it’s essential to keep it current. Why? Here are two reasons. The first reason is that when your website version and theme are current, people will be able to find you online through a Google search. The second reason is that when your website is out-of-date, it is more susceptible to viruses. Your website can actually be blacklisted by Google!
- Your brand and message has evolved – this is a common reason for redesigning a website. And it’s a good thing because it signals your personal growth and the growth of your business. More importantly, when you are in alignment with your brand and message, there is clarity for your target audience. You can better build relationships with your tribe and community. They will seek you out. Review your website to assess whether it has a clear purpose, clear message and clear Call to Action. In addition, assess whether your current website is in alignment with who you are, your vision and where you are taking your business.
- Your website can overwhelm visitors – when it comes to your website and marketing, “simplicity really is the height of elegance”. Ask yourself the following: Is my website easy to navigate? Is the content outdated? Are there too many options that can distract visitors? Does it have a clear Call to Action?
The truth is first impressions count. If it is time for a redesign, then this can be a fantastic opportunity for you and your business to shine while serving your community, audience, clients and customers.
And do feel free to check out my website redesign at www.powerwithsoul.com
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Meriflor Toneatto is the Founder & CEO of Power With Soul Inc., a global coaching company dedicated to helping women thrive via a financially rich and successful business.
A best-selling author of Money, Manifestation & Miracles, she combines her 20-year leadership, executive, business and social impact experience with expertise on women and money for outstanding client results.
Meriflor is the creator of the Millionaire Difference Makers™ Path — a system that empowers women entrepreneurs to step into their highest calling as they amplify their income, impact and influence in the world.
To learn more, please visit www.powerwithsoul.com