For women, giving ourselves permission to truly stand in our power and shine…is a big deal.  Why? Because as women, it is in our nature to be nurturers. This can often lead to giving of ourselves and taking care of everyone else’s needs instead of our own, even when we secretly resent it.

Sound familiar? If so, well you’re not alone.  I’ve been there too and so have many of my highly accomplished clients and colleagues.

I have often witnessed accomplished women struggle with giving themselves permission to step into their highest potential and into the next level of success throughout my 20-year career in coaching and mentoring women leaders both via corporate and entrepreneurship.

For visionary women entrepreneurs this also extends to giving ourselves permission to make more, have more and be more.

It is important to understand the underpinnings of why women entrepreneurs experience challenges when giving themselves permission to make more. There are three key areas related to this — mindset, confidence and self-trust.

These three key areas are interrelated and interdependent to one another.  For example, when you have a positive mindset and belief of who you are and the value you provide, then your confidence and self-trust rises that you can have more and deserve to make more.

In this article, I am sharing 3 essential keys and practices that you can use to help you give yourself permission to make more in your business so you can truly make a big impact and transform lives for the better.

These keys and practices are the same strategies I still use today and so do my clients to experience sustained growth and success.

I want you to know that there are more than 3 keys and practices, which this brief article does not include.  I created a special checklist gift just for you on the 7 Keys and Practices for Giving Yourself Permission to Make More in Business.

This is a great checklist and can serve as a great reminder as it includes the best actions and strategies to implement in your business and life.

To download your special gift, simply include your name and email address on the box below and the checklist will be instantly delivered to your Inbox (with no interruption while you read this article).




Let’s uncover the 3 keys and practices together (in no particular order):

The first key is…You are the Source of Your Wealth

Prosperity begins with you.  Feeling good about who you are is a form of prosperity.  Everything you have in your business and life is what you believe you deserve. 

Practice ~ Self-Love.  In fact, self-love is the foundation and entryway to being at your best and most powerful self.  This practice includes dissolving self-criticism, putting your needs first, taking care of your body and appreciating yourself.

The second key is…Transform Your Beliefs

What we concentrate on increases.  Your beliefs create your reality because your actions are consistent with your beliefs.  And your beliefs about money will determine how you attract it, use it, and relate to it.

Practice ~  Release Beliefs that No Longer Serve You.  By doing so, you can change your reality.  Take 3 deep breathes, and choose to release the limiting beliefs that you no longer want.  Then replace them with a new belief and practice shifting that belief.

The third key…Money is Part of Your Spiritual Purpose

Money is a means of energy exchanged between you and the Universe.  Money is the tool that will help you realize your full potential, higher purpose as well as help you achieve your important work in the world.

Practice ~ Elevated Mindset.  Keep in mind that the more you make, the more you can make a big impact and transform lives for the better through your business.

So what about you, dear reader, which key and practices do you favor most? And what action(s) can you take to incorporate these practices in your business and life starting today?

I trust that this article has served you.  Remember there are 4 more keys and practical actions for you to discover!

So be sure to download my special checklist gift for you on the 7 Keys and Practices for Giving Yourself Permission to Make More in Business.

Simply include your name and email address on the box below and the checklist will be instantly delivered to your Inbox.




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Meriflor Toneatto, the Millionaire Difference Makers™ Mentor, is creator of the Millionaire Difference Makers™ Path for visionary women entrepreneurs.Meriflor Photo

She is a best-selling author of Money, Manifestation & Miracles: 8 Holistic Principles for Transforming Women’s Relationship with Money, and has been featured on television, radio, print and online.

She is a former executive who managed 8-figure public sector budgets that created major initiatives for social impact.

As CEO & Founder of her company Power With Soul, Meriflor combines her expertise on women’s relationship with money and her 15-year executive experience in leadership, business strategy and social impact for phenomenal results.

Meriflor is honored to serve women entrepreneurs who aspire to be global “difference makers” via a financially rich and successful business—leveraging money and business as a powerful force for good in the world.

She is a recipient of the prestigious Amethyst Award for Excellence and Outstanding Achievement from the Government of Ontario, Canada